Dubh Sith Ink was created in 1997, by Eric Muss-Barnes, to promote his first novel, The Gothic Rainbow, and has since served as the publishing name for all of his subsequent books. Having a lifelong love for Celtic folklore and Irish mythology, the name "Dubh Sith" is Gaelic in origin. The word "dubh" (pronounced doove) means "dark" or "black" while the word "sith" (pronounced shh-he) is another word for faerie (typically reserved for denizens of the Unseelie Court). Thus, the name Dubh Sith Ink translates into Dark Faerie Ink. Finally, the word "ink" is an obvious homophone pun on the abbreviation "inc." used by companies that are incorporated.